I knew American society was in trouble13 years ago when Dan Rather had an “in-depth” report on drugs in schools that lasted about 2 minutes. I can’t write a synopsis to this article in 2 minutes, yet here is a major news icon probing an epic issue with a TV presence about the length of a couple of car commercials and calling it “in-depth”. Yeah, right.
I think our fascination with believing complex problems can be solved or explained quickly goes back decades.
Our problem began in the 1950’s with the proliferation of television. GI’s came back from World War II and began living the American dream. They created suburbs, tract housing, the baby-boom, and bought TVs. Boomers (as we are called) were born from 1946 -1964. Being children of “the greatest generation” was lost on us for most of our lives. We knew things our parents couldn’t have imagined (we thought). We grew up as TV watchers and TV taught us everything we needed to know (we thought).
TV was more influential that society imagined. In the 1950’s most television programming was a spin-off of vaudeville. Vaudeville was the primary entertainment media before radios and moving pictures.
The 1950’s TV reflected vaudeville values. TV shows were a way to generate revenue from commercials through wholesome entertainment. Based on success of some shows (I Love Lucy, The Honeymooners) TV writers created one hour format dramas and half hour format comedies. The situation comedy was born. Television was changed forever.
Sitcoms are designed to fit into a half hour time slot with 22 minutes of programming and 8 minutes of commercials. The plots are usually thin with familiar characters in a familiar setting. A show usually starts with a misunderstanding or problem (often cloaked in humorous or sarcastic dialogue), a comic interpretation of the problem, and the resolution of the misunderstanding or problem. All within 30 minutes.
TV drama series weren’t different. Bonanza, Little House on the Prairie, Kojak, Star Trek, Baretta, Streets of San Francisco… etc… All had a similar formula: problem, plot complication, conflict, and resolution.
The tropes, wardrobes, lingo, and attitudes may have been different, but what didn’t change is the resolution of the problem in 30 – 60 minutes. This subtle suggestion that complex human problems can be solved in 60 minutes crept into the subconscious mindset of most baby-boomers who were subjected to thousands and thousands of hours of this misinformation.
Resolving complex human issues in 30-60 minutes is an illusion. So is television, but a child absorbing this information does not know what is real and what is illusory. There’s the problem. As we know intellectually, are very few quick-fixes for people problems. We now have a generation of parents/grandparents/teachers/leaders who don’t recognize this. They want results NOW! They want an “in-depth” analysis in 2 minutes. They want a “quick fix”. And most of us have no idea where the internal sense of “I want it now” comes from.
As a generation we created faster everything: cars, bikes, clothing (wash & wear), Velcro, home appliances, microwaves. We built speedier technology: transistors over tubes, calculators vs slide rules, the internet, facsimile machines, mobile phones, computers, going to the moon, and more. What we can’t do is solve complex societal issues or interpersonal problems through short cuts and technology. Why? Because you can’t fool mother nature.
Example: There is no short-cut to parenting. Kids still go through developmental stages as they have for centuries. Technology can’t replace parental responsibility or human development. TV isn’t a baby-sitter.
Example: There is no short-cut to a good marriage. Partners have to work together through issues. Hurt feelings are not always cured in 30 minutes or less. Technology can’t fix a failing marriage.
Example: Farmers know you can’t fool mother nature. If a farmer fails to prepare and plant the field there are no “hacks” to make crops grow. There is a growing season and nature takes the time it takes. If you harvest too soon the results are not good. If you delay harvest the results are not good. A farmer has to work at the speed of nature. Period.
In contrast with nature, society moves faster as media speed increases. Organic solutions do not get faster. We can’t fix people problems in 30 minutes or less. We’ve got to think like the farmer… We have to work at the speed of nature.
There is no 2 minute “in depth” analysis. There are highlights, talking points, main ideas… yes… But solutions go much deeper. We need to forget about the quick fix when it comes to people problems. In my job this is not a popular stance. As a system we have to work on lasting solutions.
I’ve got some ideas to help move us through this problem…. What are yours?
- Stop settling for the quick fix
- Observe and understand nature
- Become more mindful of what’s happening NOW
- Think like a visionary… think long term… act that way
- Stop, listen, learn, teach
- Be patient with change
- Remember humans are not technology
Of course, your mileage may vary.

